New York/New Jersey Unveil Official 2026 FIFA World Cup Poster

A Showcase of Diversity, Creativity, and Energy

The official poster for the 2026 FIFA World Cup in New York/New Jersey has been revealed—and it celebrates everything the region stands for. From its cultural vibrancy to its dynamic urban energy, the poster encapsulates the very essence of two of the most iconic locations in the U.S.

Unveiled as part of a series highlighting each host city for the 2026 tournament, the New York/New Jersey poster is more than just artwork—it's a bold statement of inclusion, innovation, and the global appeal of soccer in the region.

Design Rooted in Local Culture

The design pays homage to the diverse communities that define the New York metropolitan area. With bold patterns, vivid colors, and symbolic imagery, this poster reflects the melting pot of cultures that make the region unique. According to FIFA, the visual elements aim to represent the thousands of voices, backgrounds, and stories present in the area, blending them into a unified celebration of the beautiful game.

Key visual elements include:

• Dynamic cityscapes representing both NYC and nearby New Jersey
• Graffiti-inspired motifs to symbolize urban creativity
• Globally inspired shapes and symbols, resonating with multicultural roots

2026 World Cup: A Momentous Occasion for NY/NJ

New York/New Jersey will be one of 16 host cities during the expanded 48-team format of the 2026 World Cup, which will be co-hosted by the United States, Canada, and Mexico. Hosting matches at MetLife Stadium in East Rutherford, New Jersey, the region is expected to draw massive international attention and tourism.

City officials and local organizers believe this poster sets the tone for what promises to be a historic and unifying event.

“This poster is a celebration of who we are and the energy we bring,” said the local organizing committee. “It’s an invitation to the world.”

Part of a Larger Visual Identity Initiative

As part of FIFA’s campaign leading up to 2026, each host city will feature its own customized poster. These artworks are instrumental in building localized excitement and representing the unique flavor each city brings to the tournament.

For the New York/New Jersey area, this poster captures the heartbeat of a global metropolis ready to host the world.

Conclusion: Looking Ahead to 2026

With the unveiling of its official World Cup poster, New York/New Jersey has kicked off an exciting countdown to 2026. As anticipation builds, the poster serves not just as a visual centerpiece, but as a symbol of unity, possibility, and passion for the sport.

Whether you're a lifelong soccer fan or someone new to the game, the 2026 FIFA World Cup promises to bring the world to New York/New Jersey—and this unforgettable artwork sets the stage for what's to come.